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      • Data Security Posture Management
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      • Data Security Posture Management (DSPM)
      • Microsoft Purview Integration
      • DISCOVER: Sensitive data-at-rest is data-at-risk
      • CLASSIFY: Unify data governance efforts with context-rich classification
      • CONTROL: Reduce the risk and cost of a data breach
      • COMPLY: Accelerate PCI-DSS compliance
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      • What is a sensitive data governance framework?
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  • The California Consumer Privacy Act (CCPA)

  • Section 100Consumer Request for Disclosure of Personal Information Collected by a Business
  • Section 105Deletion of Personal Information Collected by a Business; exceptions
  • Section 110Disclosure of Personal Information Collected by a Business; includes particulars
  • Section 115Disclosures in Connection With the Sale of Personal Information
  • Section 120Consumer’s Right to Opt-Out of Sale of Personal Information
  • Section 125No Discrimination Against Consumers
  • Section 130Consumer Submition of Requests for Information
  • Section 135Do Not Sell My Personal Information
  • Section 140Definitions
  • Section 150Information Security
  • Section 155Attorney General Opinions
  • Section 160Consumer Privacy Fund
  • Section 175Furthering the Constitutional Right of Privacy
  • Section 180Preemption of Local Law
  • Section 185Regulations to Further the Purposes of the Act
  • Section 190Circumvention of the Act
  • Section 192Waiver or Limitation of Consumer’s Rights
  • Section 194Liberal Construction of the Act
  • Section 196Preemption by Federal Law or the California Constitution
  • Section 198January 1, 2020 Operative Date
  • Section 199Operative Date of Section 180
Key Issues

Do Not Sell My Personal Information

1798.135.

(a) A business that is required to comply with Section 1798.120 shall, in a form that is reasonably accessible to consumers:

(1) Provide a clear and conspicuous link on the business’s Internet homepage, titled “Do Not Sell My Personal Information,” to an Internet Web page that enables a consumer, or a person authorized by the consumer, to opt-out of the sale of the consumer’s personal information. A business shall not require a consumer to create an account in order to direct the business not to sell the consumer’s personal information.

(2) Include a description of a consumer’s rights pursuant to Section 1798.120, along with a separate link to the “Do Not Sell My Personal Information” Internet Web page in:

(A) Its online privacy policy or policies if the business has an online privacy policy or policies.

(B) Any California-specific description of consumers’ privacy rights.

(3) Ensure that all individuals responsible for handling consumer inquiries about the business’s privacy practices or the business’s compliance with this title are informed of all requirements in Section 1798.120 and this section and how to direct consumers to exercise their rights under those sections.

(4) For consumers who exercise their right to opt-out of the sale of their personal information, refrain from selling personal information collected by the business about the consumer.

(5) For a consumer who has opted-out of the sale of the consumer’s personal information, respect the consumer’s decision to opt-out for at least 12 months before requesting that the consumer authorize the sale of the consumer’s personal information.

(6) Use any personal information collected from the consumer in connection with the submission of the consumer’s opt-out request solely for the purposes of complying with the opt-out request.

(b) Nothing in this title shall be construed to require a business to comply with the title by including the required links and text on the homepage that the business makes available to the public generally, if the business maintains a separate and additional homepage that is dedicated to California consumers and that includes the required links and text, and the business takes reasonable steps to ensure that California consumers are directed to the homepage for California consumers and not the homepage made available to the public generally.

(c) A consumer may authorize another person solely to opt-out of the sale of the consumer’s personal information on the consumer’s behalf, and a business shall comply with an opt-out request received from a person authorized by the consumer to act on the consumer’s behalf, pursuant to regulations adopted by the Attorney General.

(Amended (as added by Stats. 2018, Ch. 55, Sec. 3) by Stats. 2018, Ch. 735, Sec. 8. (SB 1121) Effective September 23, 2018. Section operative January 1, 2020, pursuant to Section 1798.198.)

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Not knowing where sensitive client financial data resides and failing to take the right security precautions can be a costly mistake for your organization. Find out how Data privacy is treated in your sector.

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