Smaller Sensitive Data Footprints Lead to Trusted Reputations
Smaller Data Footprints Lead to Trusted Reputations
The well-supported adage is that it takes years to get a loyal customer and only seconds to lose them.
One of the biggest mistakes you can make is putting your customers’ personal information at risk.
A recent survey conducted by Ping Identity reveals many consumers are making drastic changes to the ways they interact with companies and secure their own personal data following a breach:
- 78% would stop engaging with a brand online
- 36% would stop engaging altogether if the brand
- 49% would not sign up and use an online service or application that recently experienced a data breach
Due to the state of current as well as future regulation, sensitive data breaches now result in big fines, and even after the fines have been paid the damage to your brand could be irreversible.
Bigger the Footprint, Bigger the Risk
Hospitality, retailers, restaurants, and entertainment venues process and store a variety of personal customer information including Payment Card Industry (PCI) data which includes credit card information, names, addresses, phone numbers, personal preferences, and other sensitive information. Even with security measures in place, information often leaks out of secure systems.
Every time an employee transfers PCI data from one device to another it leaves a copy of itself — a footprint which keeps getting bigger each time a copy is made. These copies are often overlooked and according to recent analysis they’re the source of more than two-thirds of all breaches.
The good news is that rapid data discovery and accurate classification of sensitive data helps solve the problem. As data owners or users become aware that a file contains information that has been classified as sensitive they can change their behavior. By not replicating and passing on such files, employees help shrink a sensitive data footprint and therefore the risk.
Map and shrink your sensitive data footprint by:
- Knowing your data — Discover and understand the types of data, where it is, and who has access.
- Persistently identifying the most important data — Properly classify it so people, processes and technologies understand it.
- Setting policies — Understand your regulatory obligations and ensure your company complies with them.
- Remediating the data — Wherever it resides, on-premise or in the cloud.
- Creating a culture of data awareness — Use automation to help employees and reinforce “good behavior.”
Want to learn more about mapping and shrinking your sensitive data footprint? View our resources